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1/12/06

As Consumerism Spreads, Earth Suffers, Study Says

National Geographic

As Consumerism Spreads, Earth Suffers, Study Says

Americans and Western Europeans have had a lock on unsustainable over-consumption for decades. But now developing countries are catching up rapidly, to the detriment of the environment, health, and happiness, according to the Worldwatch Institute in its annual report, State of the World 2004. Perfectly timed after the excesses of the holiday season, the report put out by the Washington, D.C.-based research organization focuses this year on consumerism run amuck.Approximately 1.7 billion people worldwide now belong to the "consumer class"—the group of people characterized by diets of highly processed food, desire for bigger houses, more and bigger cars, higher levels of debt, and lifestyles devoted to the accumulation of non-essential goods.

Today nearly half of global consumers reside in developing countries, including 240 million in China and 120 million in India—markets with the most potential for expansion.

"Rising consumption has helped meet basic needs and create jobs," Christopher Flavin, president of Worldwatch Institute said in a statement to the press. "But as we enter a new century, this unprecedented consumer appetite is undermining the natural systems we all depend on, and making it even harder for the world's poor to meet their basic needs." "Most of the environmental issues we see today can be linked to consumption," said Gary Gardner, director of research for Worldwatch. "As just one small example, there was a story in the newspaper just the other day saying that 37 percent of species could become extinct due to climate change, which is very directly related to consumption."

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