Recycling "Starting this year, there will be a lot less e-waste in Europe. Electronic waste consists of washing machines, TVs, microwaves, vacuum cleaners, mobile phones and, of course, computers. The average person in the UK, for example, will throw away over 3 tonnes in a lifetime. A new European Union directive called WEEE — Waste Electrical and Electronic Equipment — that mandates the collection and recycling of e-waste has been launched. The WEEE directive has a clear principle, based on Individual Producer Responsibility (IPR). Each producer is responsible for their own products shipped after August 2005. Joining forces with Sony Europe, Braun and Electrolux, HP has created ERP (European Recycling Platform) — a common platform for recycling electrical and electronic waste at a pan-European level. The ERP was formed to ensure that competition will be used to increase the quality of recycling and to lower the customer's cost.
Other companies such as Samsung, Logitech and Remington are now participating in the effort to address the e-waste challenge on a European basis rather than seeking national solutions.
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