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5/13/06

NUTRA: EU food Industry targets health and pleasure as next wave

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EU food Industry targets health and pleasure as next wave

The EU's food industry has targeted research into products combining health and pleasure as the next step in meeting consumers needs.The target, along with other research priorities, is outlined in an interim strategic research agenda for the coming 15 years, published as part of a joint effort between the food and drink industry and other stakeholders such as universities, research centres and those involved in the supply chain.

The effort hopes to develop innovative production processes and to deliver novel and improved food products as part of a bid to stimulate the sector's competitiveness. The effort, called the European Technology Platform (ETP) on Food for Life, is a bid to focus research spending on health, quality, manufacturing, production consumer trends, sustainable production, food safety, supply chain management, communications, training and technology transfer.

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