WORLD CUP. ITALY MATCH IS WORTH 350,000 EURO IN PIZZAS
In Milan, an Italy world cup match is worth 350,000 euro in pizzas and happy hour drinks (170,000 in bars/restaurants and 185,000 at home), according to a survey led by Unione del Commercio Milano: 20 and 30 year-olds choose bars and restaurants, 50 pct of clubs offering happy hour drinks combined it with the world cup matches. Many clubs will open early, with Italy playing at 4pm; 50 pct of clubs organises football nights and 90 pct have screens to show the match. Only 29.4 pct charges special prices, while 23.5 pct offers special food and drinks for the world cup; 89 pct of clubs experienced a rise in customers during the matches. (AGI) .
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