Assessing franchising in the EU
Europe has long been a first port of call in the international expansion plans of most US franchisors seeking to enter new markets. Its collection of developed consumer and business-to-business markets, linked together by a free market system, and a usually favourable reponse to American goods, services and brands combines with a growing recognition of the value of a fully developed and supported Master Franchise package to make the region an exciting proposition for global growth.
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