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9/8/06

FTD - French political parties court the blogosphère - by Arnold von Martin


For the complete report in the FTD click on this link

French political parties court the blogosphère - by Arnold von Martin

French are among Europe's most active readers of blogs, and the politicians want to reach them. France has stolen a march on the rest of Europe in the blogosphère. More than 4.5m people have created a blog in France, or 18 per cent of the 26.9m people who have an internet connection. Next year's French presidential elections will be the first to take place since blogging caught the public imagination. With surveys showing that the French are among Europe's most active readers of blogs, the ruling UMP party for the first time invited 12 of the country's leading blogs to attend its youth convention in Marseilles as part of the press corps. France apparently is catching up with the US, where bloggers have been attending Republican and Democratic party conventions for years.

"A big population of French people only get their news via the internet, so we wanted to reach them, as well as to create some excitement around the youth convention," says Thierry Solère, head of internet strategy at the UMP.

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