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10/31/06

Forbes.com: Halloween Declared Dead In France - Parmy Olson


For the complete report in Forbes.com click on this link

Halloween Declared Dead In France - Parmy Olson

The major dailies Le Monde and Le Parisien reported on Tuesday that following some short-lived popularity, the Halloween holiday has been "pretty much buried." The reasons seem to be a mixture of falling sales and anti-Americanism. Perchance a smattering of protectionism too. "Our Halloween sales have been falling by half every year since 2002," Le Monde quoted toy retailer La Grande Recre as saying.

"Non a Halloween," a French group set up to stop to trend, has even disbanded, its mission deemed complete. It seems the boycott of this thoroughly commercialized, Americanized event, and entreaty for people to refuse to enjoy it, has worked.

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