"INTERVIEW-EU resists calls for junk food ad regulation
15 Nov:03:43 GMT
Source: Reuters
By Emma Ross-Thomas
ISTANBUL, Nov 15 (Reuters) - European Health Commissioner Markos Kyprianou defended on Wednesday self-regulation of junk food advertising, despite calls from the WHO and others for tighter rules on commercials aimed at children.
Amid forecasts obesity could affect one in 10 children in Europe and Central Asia by 2010, experts are urging tighter regulation of child-focused advertising in a World Health Organisation-backed charter drafted for approval in Istanbul."
Note EU-Digest: Between their second and twelfth birthdays, most children in Europe will see 200,000 television commercials. About 80% of food commercials aired on Saturday morning kids' TV shows are for products of low nutritional value. Ads for high-sugar products – for example, candy and cereals – form the majority.
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