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Chinese cars gun for European market - but are not there yet?
For the first time in its long history the Geneva International Motor Show, which opened last week, is playing host to a Chinese manufacturer. Brilliance, based in Shenyang, is looking to use the event as a springboard for cracking the Swiss and European markets. But are motorists ready to buy a Chinese car?
According to the French language version of Switzerland's Automobile Review magazine, up to 80 per cent of Chinese car models are affected by more or less serious faults within the first six months. It will probably still be another decade before the Chinese really break into the European market some say. But this still begs the question as to why they would want to do so when they are sitting on such a huge, untapped market back home.
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