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3/26/07

TMCnet: Mobile Content Consumption Trends: America vs. Western Europe - by Stefania Viscusi


For the complete report in TMCnet click on this link

Mobile Content Consumption Trends: America vs. Western Europe - by Stefania Viscusi

When it comes to mobile content and the way consumers use it, there is one thing that remains constant: content is important and very much in demand. And while the specific type of content may vary from one region to another, there are still similarities worth noting. To uncover these trends, a recent comparative analysis study between the America and Europe regions, was conducted by M:Metrics, the "mobile market authority" measuring consumption rates across the U.S. and Western Europe and Buongiorno, a mutlinational mobile media company.

For mobile users in studied European region, findings revealed the extreme popularity of 3G and particularly mobile videos. The UK, Italy and Spain have the highest amount of users utilizing video and picture messaging services on their mobile devices.

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