Exporting to Europe - Innovation key to success in European Union
The key to successfully exporting your products to the European Union (EU) is through innovation and quality said Jeff King, General Manager, Fruitways (Pty) Ltd, a leading marketing company that supplies premium quality apples, pears and citrus fruit from South Africa to the EU. Fruitways has managed to capture a significant portion of the premium apple and pear market in the United Kingdom, Central and Northern Europe, the Far East and North America. Speaking at Wesgro’s Exporters Networking session held in Stellenbosch recently, King said that in order to succeed internationally it is imperative that you understand your customers’ needs and ensure that your product meets them.
King further hinted on how to tap into the convenience food market in the EU;
* exporters should strive for innovation in their product packaging as consumers seek products that are aesthetically pleasing
* exporters should highlight the unique history of the origin of the product in order to differentiate it from similar products.
No comments:
Post a Comment