Europe Wants Further Look at Google-DoubleClick Deal - by Roy Mark
The European Commission, concerned about competitive issues in the online ad serving world, is opening an extensive investigation into the proposed $3.1 billion merger of Google and DoubleClick.The EC, which made its decision Nov. 13, now has until April 2, 2008, to make a final decision on whether Google's acquisition of DoubleClick would "significantly impede" effective competition within the European Economic Area or any substantial part of it.
"The [Commission] will, in particular, investigate whether without this transaction, DoubleClick would have grown into an effective competitor of Google in the market for online ad intermediation," the EC said in a statement. "It will also investigate whether the merger … could lead to anti-competitive restrictions for competitors operating in these markets and thus harm consumers."
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