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12/11/07

IHT: Food makers in Europe volunteer to cut ads directed at children

For the complete report from International Herald Tribune click on this link

Food makers in Europe volunteer to cut ads directed at children

Leading companies in the European food and beverage industry said Tuesday that they would voluntarily change their policies on advertising for children by the end of next year, setting standards on nutritional content to encourage more healthful lifestyles. The move followed recent calls by the European Union for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children, the 11 companies said in a joint statement.

The companies, which together account for around two-thirds of cash spent each year on food and beverage advertising in the EU, said they would do this by the end of 2008. The companies are Coca-Cola, Groupe Danone, Burger King, General Mills, Kellogg, Kraft Foods, Mars, Nestlé, PepsiCo, Ferrero and Unilever. They agreed to publish policy commitments on advertising to children on a special Web site during the next 12 months.

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