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1/13/08

Automobile.com: Ford's B-Segment Verve: A Slice of Europe Shows Up in Detroit - by Justin Couture

For the complete report from Automobile.com click on this link

A Slice of Europe Shows Up in Detroit - by Justin Couture

Ford's Verve sedan has just made the trip across the Atlantic and is starring at this year's North American International Auto Show in Detroit. This is a big deal for Ford, considering the brand is one of the only major players in the industry not to cater to the subcompact segment, a field that's growing in popularity by the day. It's a big deal for other reasons too, as this B-segment car is one of the first strong signs of the amalgamation of Ford's global efforts in terms of its engineering, design and styling. What's being shown at Detroit is the version of the Verve that Ford would sell here in North America, if it decides to do so. It has the preferred body style of the North American market place – the four-door sedan – although the appearance of the car follows the European “kinetic” design philosophy, with the shape of the front and back ends looking very similar to that of the Mondeo and S-Max, two popular and critically acclaimed European products.

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