Business Center: EU Approves Google-DoubleClick Deal - by Peter Sayer
Google's proposed acquisition of DoubleClick does not pose a significant threat to competition in the European online advertising market, the European Commission said Tuesday. However, it reminded the companies that they also have an obligation to respect European Union legislation on the privacy of personal data, one of the grounds on which opponents lobbied to block the merger. The E.U.'s competition regulator reached its decision after a four-month in-depth investigation of the US$3.1 billion merger, which received the approval of the U.S. Federal Trade Commission in December. The deal is unlikely to harm consumers in ad serving or online advertising intermediation markets, the Commission said.
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