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8/16/08

First families of European fashion

Business | The Observer

"First families of European fashion
In a world of faceless corporations, the clothing business is dominated by a few rival dynasties. Zoe Wood reports on Zara and its competitors

* Zoe Wood

In a business famous for tantrums and tiaras, Amancio Ortega is the fashion industry's reluctant hero. His name does not trip off the tongue like that of British Topshop tycoon Sir Philip Green, but the shy Spaniard who prefers jeans to suits is the brains behind Zara, the fast-fashion phenomenon that is the pretender to Gap's crown as the world's largest clothing retailer. "

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