Britain-Fiat lands monster fleet sale
Fiat UK is to supply a world-famous driving school with a fleet of Fiat 500's over the next four years - 14 000 of them! - in the middle of the biggest slump in car sales history. Fiat managing director Andrew Humberstone said Fiat was been keen to target a youthful customer profile, starting with BSM's learner drivers, about 130 000 of whom sign up each year. He said: "We know that about 70 percent of all new drivers buy the brand of car they learned to drive in, so our deal with BSM includes a special offer for learner drivers who want to buy a new Fiat once they've passed their test.
No comments:
Post a Comment