Advertise On EU-Digest

Annual Advertising Rates

8/6/09

Alternet/EU-Digest: "Junk food is killing us slowly and the food industry is the pusher" - by Arun Gupta

For the complete report from AlterNet click on this link

"Junk food is killing us slowly and the food industry is the pusher" - by Arun Gupta

"For years I wondered why I craved Doritos. I knew the Nacho Cheese powder, which coats your fingers in day-glo orange deliciousness, was one component, as were the fatty, salty chips that crackle and melt into a pleasing mass as you crunch them. I figured there was a dollop of nostalgia in the mix, but an ingredient was still missing in my understanding. Then I read a spate of articles about "umami," designated the fifth taste, along with sweet, sour, salty, and bitter, means "deliciousness" in Japanese and is described as "a meaty, savory, satisfying taste." Behind the enigma of the lure of junk food to even the most refined palettes in the world, are the wonders of food science. That science, in the service of industrial capitalism, has hooked on us a food system that is destroying our health with obesity-related diseases. And that food system is based on a system of factory farming at one end, which churns out cheap, taxpayer-subsidized commodities like corn, vegetable oil and sweeteners, and the giant food processors at the other, like Frito-Lay, that take these commodities and concoct them into endless forms of addictive junk foods.

By the mid-1990s, according to rural sociologist Philip McMichael, 80 percent of farm subsidies in Western countries went to "the largest 20 percent of (corporate) farms, rendering small farmers increasingly vulnerable to the vicissitudes of a deregulated (and increasingly privately managed) global market for agricultural products."

No comments: