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10/4/09

Miami Herald/Cicago Tribune: Iceland's economic meltdown opens door for tourists - by Laurie Goering

For the complete report from the MiamiHerald.com/Chicago Tribune click on this link

Iceland -- In better times, Nina Bjork, one of Iceland's fashion glitterati, would be busy styling photo shoots for the island's top design houses. But since Iceland's economy collapsed in October -- one of the first victims of the global financial crisis -- Bjork has had to try her hand at a new career: fashion tour guide. For $112 for two hours, she and other top Icelandic designers now squire visitors through Reykjavik's fashion district as personal shopping assistants. The service, tailored to the interests of each client, includes help finding the city's best shops, advice on hot trends and assistance in putting together a personalized Icelandic look, from salmon-skin shoes to a woolen knitted cap featuring curved ram's horns.Iceland -- In better times, Nina Bjork, one of Iceland's fashion glitterati, would be busy styling photo shoots for the island's top design houses. But since Iceland's economy collapsed in October -- one of the first victims of the global financial crisis -- Bjork has had to try her hand at a new career: fashion tour guide.

For $112 for two hours, she and other top Icelandic designers now squire visitors through Reykjavik's fashion district as personal shopping assistants. The service, tailored to the interests of each client, includes help finding the city's best shops, advice on hot trends and assistance in putting together a personalized Icelandic look, from salmon-skin shoes to a woolen knitted cap featuring curved ram's horns.Perhaps the biggest lure of Iceland is the chance to do something you almost surely have never done before, from dining on grilled minke whale or smoked puffin to snowmobiling across a glacier or buying designer jewelry made from lava.

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