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2/4/12

Madonna Pre-US Super Bowl Video Gets Some Cred From NFL - by Chris Willman

The video includes an infant carriage, baby doll, cutaway taxicab and tommy gun, among other accoutrements. Then there are the biggest props of all: the NFL, Nicki Minaj, and M.I.A.

Madge uses the “Luvin’” video to remind the world not just of her Super Bowl-worthiness, with its chorus lines of anonymous football players, but the fact that all the cool kids on the pop block still want to play ball with her, whether they represent radical chic (M.I.A.) or cartoonish commerciality (Minaj).

Gone are the days of Madonna chasing after the edgiest trends in icy electronica. Both the “Luvin’” single and video were released at 9 a.m. ET this morning (no sleepy-time midnight iTunes unveilings for this high-profile girl), and amid the froth overload of both, what was most immediately apparent was that the cred Madonna would now really like to appropriate is … Katy Perry’s.


For more: Madonna Pre-Super Bowl Video Gets Some Cred From NFL, Nicki Minaj, M.I.A. | Reuters

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