When Vincent and Heloise opened a mash eatery in Strasbourg, they had a feeling their unusual concept could thrive elsewhere in France. But one thing was painfully missing: cash.
Like more and more budding entrepreneurs in Europe, the pair of trained engineers turned to individuals, not banks, to help their business sprout and one day open a venue in Paris.
At this self-service food bar, customers scoop from a colourful display of mashed vegetables, all seasonal, local and organic. They top them with sausage, tofu or another protein, and some gravy.
This is “a new generation of fast food: still fast, but good,” said Vincent Viaud, 26, co-founder of Pur et Caetera.
As European banks keep tight control on lending and investors face poor returns on their savings while financial markets are still jittery from the region’s debt crisis, cash-hungry companies are increasingly turning to an alternative form of financing known as crowdfunding.
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