Why would an economist care that internet searches using the term 'titanium dioxide' have been steadily rising in Canada?
As more and more economic activity moves online — Google estimates 93 per cent of Canadian consumers research online before purchasing something — interest is growing among economists in the insights to be gained from our choice of internet search terms.
If they can learn to interpret what our buying intentions are, what prices we're paying or whether we're trying to figure out how to apply for employment insurance, it could greatly improve their read on where the economy is headed.
Read more: Online search terms can be economic indicators - Business - CBC News
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