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5/14/13

Car Industry: Ford’s hot hatchback has Volkswagen playing catch-up - by Craig Trudell

Stan Visnesky wanted to spice up his daily drive with a souped-up small hatchback. Rather than go for a more popular and pricey road rocket from Germany’s Volkswagen, Visnesky bought Ford Focus ST.

“It’s definitely a steal,” said Visnesky, 26, of Deptford, N.J. He paid $27,000 in December for his black Focus ST with racing seats and touch-screen controls. “For anything around the same specs, you’d be paying probably more than $30,000.” 

Chief Executive Officer Alan Mulally had many triumphs to discuss Thursday at his seventh annual meeting at the helm of the No. 2 U.S. automaker. Ford is on a winning streak with its new Fusion mid-size sedan complementing the F-Series truck line. Now Dearborn-based Ford also is appealing to more young male buyers in a corner of the market ruled for the past 30 years by Volkswagen: racy little hatchbacks.

Read more: Ford’s hot hatchback has Volkswagen playing catch-up - The Trentonian

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