Creating Outlet Shopping Centres is potentially one of the most commercially successful ways of leveraging an airport location.
In the shadow of the global economic crisis, Destination Outlet Shopping Centres are the fastest growing retail concept across the Americas, throughout Europe and in Asia.
The potent combination of premium brand merchandise offered at value prices has attracted local population bases and the travelling public alike to enjoy ‘affordable luxury’.
Given this unique crossover between locals and tourists, Outlet Shopping Centre developers are strategically locating new retail projects at and around international airports to access this broad and appealing customer base.
They are also becoming a vessel for introducing international retail brands into evolving retail markets in countries ranging from Canada and Australia, to the emerging mega-markets of China, Brazil and South Korea.
Destination Factory Outlet Shopping Centres are proving to be one of the more lucrative land uses for airports as they leverage their landside properties to generate non-aeronautical revenue, stimulate regional economic diversification and become more active participants in property development.
Read more: Outlet retail
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