How economics are driving fast food’s takeover of France

More than half of all French restaurant sales now take place, sacrilegiously, at fast food chains, according to a new survey by food consultancy firm Gira Conseil.

This is the first time fast food sales have surpassed sit-down restaurant sales in France —  you know, the the country that gave us cafes, bistros and the Michelin star. It also makes France the world’s second-biggest consumer of fast food, NPR reports, with 1,200 McDonalds franchises alone.

That number is only growing (much, it must be said, like French waistlines): Consumption at casual eateries jumped 14 percent just in the past year, according to the survey, and companies such as Subway and Burger King have launched major expansions in the country.

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