The Gathering, a year-long tourism campaign to shrug off Ireland's economic doom and gloom and convince the estimated 70 million who claim Irish ancestry to return to the Auld Sod for bit of frivolity, seems to be paying off.
North American visits to the Emerald Isle jumped 17 percent the first three months of 2013, which is the best performance since 2004, reports Reuters.
"There's clear evidence that The Gathering has been very effective in North America, in the U.S. in particular," said Eamon McKeon, chief executive of the Irish Tourist Industry Confederation.
Read more: Ireland's 'Gathering' reels in tourists
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