Advertise On EU-Digest

Annual Advertising Rates

8/19/14

Bike Industry: E-Bike Sales Are Surging in Europe - Danny Hakim

With a faint electric whir, Iris Marossek pedals her bicycle through concrete apartment blocks in the heart of old East Berlin, delivering mail to 1,500 people a day.

Painted yellow and black like a bumble bee, her bicycle is a nod to both past and future. It is decorated with an image of a curving black horn, harking back to earlier centuries when German postal workers trumpeted their arrival. But the twin battery packs under her seat also reveal it is more than the average bike.

Ms. Marossek rides one of the 6,200 e-bikes in service for Deutsche Post, the German mail service. E-bikes use electric motors to make them easier to pedal and have been gaining popularity in bike-loving countries like Germany, appealing to older people, delivery businesses and commuters who don’t want to sweat.

“They are really nice and they are only getting better,” Ms. Marossek said. “You’re not as exhausted as you would be with a regular bike.”

With tens of millions of e-bikes already on the road in China, e-bike sales are now surging in Europe, especially in northern countries with long cycling traditions. For some markets, e-bikes have recently been the only area of growth.

Read more: E-Bike Sales Are Surging in Europe - NYTimes.com

No comments: